Date: 1/1/18
Activities: Taking photos for BeYoga to use as an online gallery
Technical Information: Nikon camera, Photoshop, Phone (camera)
Reflection: Today was not like any other day I have worked in my internship this far. I met up with Brandy at her yoga studio with my camera(s) and not really sure what was going on. When I got there she told me she wanted to have a "photo shoot" with some girls doing yoga poses at the studio. Brandy thought it would be a good idea to have a gallery of photos that we could use when posting online with some information attached to it, or just to use as reference photos for perspective customers.
I took pictures of multiple restorative yoga poses because Brandy wants to focus mainly on restorative yoga. After explaining what I learned from the webinar she thought it would be a good idea to start with a narrow target audience and then expand further down the line. After all the photos were taken I went into Photoshop and did a few touch ups on the photos to make them look brighter since we had to take the pictures in a dark room.
My internship experience has had its ups and downs but overall it has been a great learning experience. It helped me narrow down what kind of job I might do after college. Not only did it help me decide on a career for the future, but also gave me a job I can still do while I am in college. I have learned how quickly plans can change in starting up a business and that you are going to have to roll with the punches. I have a better understanding on how social media is a major factor in creating an audience and attracting new people to the business everyday. My internship has shown me that it is okay to express your thoughts and ideas about something and that its okay if its not what you end up doing. Overall my internship has been a great experience and I am so glad that I get to continue this job now that the internship is over.
Wednesday, January 17, 2018
Entry #9
Dates: 12/29/17 - 12/31/17
Activities: Taking hand drawn logos and sketching them into vector graphics
Technical Information: Scanner, Monoprice Drawing Tablet, Photoshop
Reflection: After I had picked out the sketches of logos I liked best I went and scanned them in so I could open them up in Photoshop. Using the basic information I learned about Photoshop in Art 1 and my drawing tablet I was able to make logos look crisp and clean. I struggled a bit with the lotus flower that Brandy wanted. It has a specific shaped petal and there are eight equal petals that go around the flower. Multiple attempts later, I decided to take one good petal and copy and paste it and move it around to create the rest of the petals. When I was done with the logos I saved them as PNGs so there wouldn't be a background behind them so I could use the file to put the logo on anything I wanted.
I don't really recall any major problems or frustrations that I have experienced during my internship. With a small local business that is just starting up you have to be flexible. I guess at times it did frustrate me that we had to move a lot of meetings around or cancel them altogether. It never really bothered me that much since my boss had never done this before and she was learning as we were going. As she was learning what she needed out of media outlets she was able to give me more instruction. I'm sure I have mentioned this in earlier posts, but she doesn't know anything about technology, so I am out on my own for what she asks me to do. Combine that with not knowing what you need out of online platforms and it makes for a slow start. Now that I am much further into my internship I am able to be more flexible and cater to whatever she needs from me.
Activities: Taking hand drawn logos and sketching them into vector graphics
Technical Information: Scanner, Monoprice Drawing Tablet, Photoshop
Reflection: After I had picked out the sketches of logos I liked best I went and scanned them in so I could open them up in Photoshop. Using the basic information I learned about Photoshop in Art 1 and my drawing tablet I was able to make logos look crisp and clean. I struggled a bit with the lotus flower that Brandy wanted. It has a specific shaped petal and there are eight equal petals that go around the flower. Multiple attempts later, I decided to take one good petal and copy and paste it and move it around to create the rest of the petals. When I was done with the logos I saved them as PNGs so there wouldn't be a background behind them so I could use the file to put the logo on anything I wanted.
I don't really recall any major problems or frustrations that I have experienced during my internship. With a small local business that is just starting up you have to be flexible. I guess at times it did frustrate me that we had to move a lot of meetings around or cancel them altogether. It never really bothered me that much since my boss had never done this before and she was learning as we were going. As she was learning what she needed out of media outlets she was able to give me more instruction. I'm sure I have mentioned this in earlier posts, but she doesn't know anything about technology, so I am out on my own for what she asks me to do. Combine that with not knowing what you need out of online platforms and it makes for a slow start. Now that I am much further into my internship I am able to be more flexible and cater to whatever she needs from me.
Wednesday, January 10, 2018
Entry #8
Dates: 12/1/17-12/6/17
Activities: Updating the site/ Sitting in on an Marketing Webinar
Technical Information: Online Chat room system, Weebly, Facebook
Reflection: Nothing new this week besides a webinar. Brandy asked me to sit in on a webinar about marketing tips for yoga teachers. She wanted me to watch and takes notes if there was any advice and tips on online marketing for yoga teachers and how to brand yourself. Unfortunately the webinar did not cover online marketing very much, but I did learn great ways to create your audience and how to expand it. I learned that no matter how much you try you can't make a business that is tailored to everyone, and that is ok. For example; there are many different types of yoga so it is more beneficial to be an instructor to a specific type or maybe one or two. You could teach yoga that helps with back pain as your main focus. By doing this it creates a niche market, but if you can start with a strong niche market that have loyal consumers that seek this type of yoga, then you can slowly expand from there. Those loyal consumers will trust your skills and be willing to try the new classes and recommend them to friends to expand your business.
After listening to the webinar I learned that you can't please everyone and to be accepting of that. Also, I learned that you need to be confident in the skills/products you are sharing or selling even if the audience is small, and not worry it will expand with time.
I mentioned in the last post what I want as a career, webpage/graphic design of some sort, not sure if I have anything specific yet in mind. As for things I have learned about myself, I am fidgety. I know that seems wonky, but I noticed I was having issues just sitting down and listening to the webinar. When there wasn't notes to be taking I was antsy and impatient. When I felt this way I started mindlessly doodling in the margins of my notes, and surprisingly I was able to pay attention more to the webinar. I think I am more of a hands-on learner than I thought, and I am glad the webinar helped me notice this so I can learn better.
Activities: Updating the site/ Sitting in on an Marketing Webinar
Technical Information: Online Chat room system, Weebly, Facebook
Reflection: Nothing new this week besides a webinar. Brandy asked me to sit in on a webinar about marketing tips for yoga teachers. She wanted me to watch and takes notes if there was any advice and tips on online marketing for yoga teachers and how to brand yourself. Unfortunately the webinar did not cover online marketing very much, but I did learn great ways to create your audience and how to expand it. I learned that no matter how much you try you can't make a business that is tailored to everyone, and that is ok. For example; there are many different types of yoga so it is more beneficial to be an instructor to a specific type or maybe one or two. You could teach yoga that helps with back pain as your main focus. By doing this it creates a niche market, but if you can start with a strong niche market that have loyal consumers that seek this type of yoga, then you can slowly expand from there. Those loyal consumers will trust your skills and be willing to try the new classes and recommend them to friends to expand your business.
After listening to the webinar I learned that you can't please everyone and to be accepting of that. Also, I learned that you need to be confident in the skills/products you are sharing or selling even if the audience is small, and not worry it will expand with time.
I mentioned in the last post what I want as a career, webpage/graphic design of some sort, not sure if I have anything specific yet in mind. As for things I have learned about myself, I am fidgety. I know that seems wonky, but I noticed I was having issues just sitting down and listening to the webinar. When there wasn't notes to be taking I was antsy and impatient. When I felt this way I started mindlessly doodling in the margins of my notes, and surprisingly I was able to pay attention more to the webinar. I think I am more of a hands-on learner than I thought, and I am glad the webinar helped me notice this so I can learn better.
Entry #7
Dates: 11/18/17-11/26/17
Activities: Creating logos to make the company more memorable
Technical Information: Facebook, Weebly, Instagram
Reflection: Nothing really big happened with Be Collected during this week with the holiday break running right through it. I did my usual, which includes checking the website and Facebook to make sure all the information is correct and up to date. Over the last few weeks I have started to pay attention to the trends on Be Yoga's Facebook page and taking note on which post had the most views, likes, and shares. I made little notes to track this so I could use this information for future posts so I can get them to reach more people and create a larger audience.
Since I was on Thanksgiving break for a large portion of this week, I was without my technology. Our family tends to stay away from our devices during the holiday so we can spend more time with the rest of the family we don't see very often. Most of my mom's side of the family are artists (hobby), so I know where I get my interest from, and with every artist there is paper. After dinner one night I grabbed some paper from a little sketch book I had and started some rough drafts of potential logo ideas. Like I mentioned in last weeks posts, Brandy wanted logos for each of her businesses and she wanted them as an online graphic. I really wanted the logos to capture the passion and professional level that Brandy had in mind for her businesses, so it took a lot of sketches for me to find what I liked best. I marked what designs I liked the most so when I could go home and draw them online I knew which ones to draw.
My internship so far hasn't really changed my career/college plans since what I am doing in my internship is similar to what I had in mind for a career. After taking Multimedia and Webpage design along with E-Commerce I was interested in webpage design and graphic design. Now that I have some first-hand experience in a job that uses some of those skills I know that I am still interested in doing something similar. I think my internship has made more confident of what I want to study when I attend college.
Activities: Creating logos to make the company more memorable
Technical Information: Facebook, Weebly, Instagram
Reflection: Nothing really big happened with Be Collected during this week with the holiday break running right through it. I did my usual, which includes checking the website and Facebook to make sure all the information is correct and up to date. Over the last few weeks I have started to pay attention to the trends on Be Yoga's Facebook page and taking note on which post had the most views, likes, and shares. I made little notes to track this so I could use this information for future posts so I can get them to reach more people and create a larger audience.
Since I was on Thanksgiving break for a large portion of this week, I was without my technology. Our family tends to stay away from our devices during the holiday so we can spend more time with the rest of the family we don't see very often. Most of my mom's side of the family are artists (hobby), so I know where I get my interest from, and with every artist there is paper. After dinner one night I grabbed some paper from a little sketch book I had and started some rough drafts of potential logo ideas. Like I mentioned in last weeks posts, Brandy wanted logos for each of her businesses and she wanted them as an online graphic. I really wanted the logos to capture the passion and professional level that Brandy had in mind for her businesses, so it took a lot of sketches for me to find what I liked best. I marked what designs I liked the most so when I could go home and draw them online I knew which ones to draw.
My internship so far hasn't really changed my career/college plans since what I am doing in my internship is similar to what I had in mind for a career. After taking Multimedia and Webpage design along with E-Commerce I was interested in webpage design and graphic design. Now that I have some first-hand experience in a job that uses some of those skills I know that I am still interested in doing something similar. I think my internship has made more confident of what I want to study when I attend college.
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